Magazine Ad found online
Target Audience: Working adults that are busy multitaskers
Product: Centro2 Palm
The target consumer has the values of organization, efficiency, and productivity
The target consumer wants a place to hold all of their information, tasks, numbers, and everything they need to accomplish things. They want to be able to organize all of that information in one reliable device.
The consumer should buy the new Centro2 Palm because it meets the need of organization. In one small device, the consumer can hold numbers, tasks, lists, names, everything the consumer needs.
Facebook.com/DietPepsi
Target Audience: Health-concious young women
Product: Diet Pepsi in a new skinny can
The target consumer values health and appearance
The target consumer wants to be thin and beautiful. They want to be able to enjoy a soda without gaining weight. The consumer wants to look like the woman in the ad who is fashionable and beautiful.
The consumer should buy the new skinny can diet pepsi so that they do not gain weight and so that they feel beautiful and current. Drinking the new skinny can diet pepsi keeps you trendy and keeps you healthy.
Magazine ad found online
Target Audience: Parents, specifically mothers, who are experiencing physical pain.
Product: SalonPas pain relief patches
The target consumer values family and being active.
The target consumer wants to live an active lifestyle without being in pain. They want to spend time with their children and not let their pain affect their lives and what they can physically do.
The consumer should buy SalonPas patches so that they can spend quality bonding time with their children without being in pain. SalonPas patches will help the consumer be an active, good parent by relieving pain for 12 hours.
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